TRADITIONAL MORTGAGE & REAL ESTATE:
WHY PAY MORE TO ENDURE DOUBLE THE HASSLE?!
Traditionally, the only option available to consumers buying and/or selling a home was to work with and pay commissions to both a real estate agent and a loan officer. Dealing with separate entities is not only more expensive but more time consuming and confusing. Consider how the traditional business model is structured to limit consumer choices while increasing consumer costs:
TRADITIONAL STRUCTURE
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Real Estate Company |
Preferred Lender |
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Real Estate Agent |
Loan Officer |
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Consumer |
The consumer ultimately pays for the real estate company, including infrastructure, the building, employees and so forth. Next, there is the mortgage company and all of its operating expenses. The cost of doing business with both companies trickles down until it is finally absorbed by the consumer.
Most consumers would agree that dealing with two professionals to execute one deal is one too many. The consumer is often stuck in the middle giving the same and/or similar information to the loan officer that they’ve already given once to the real estate agent. The consumer must duplicate their efforts, field requests for information from two professionals and in the end pay more for twice the hassle.
Beware of Preferred Lenders: Real estate companies typically have an exclusive business agreement with only one lender usually referred to as the “preferred lender”. Financial benefit to the realty company from this arrangement is why one lender is “preferred” over another and why realty companies don’t offer a selection of lenders for consumers to choose from. These preferred lenders have niche markets, for example, some handle only “A” level credit, some offer only sub-prime loans, some do not handle 2nd mortgages, etc. With the diversity of consumers and their varying credit status, the preferred lender:
· May not have products that meet a particular consumers needs or
· Will place the consumer into a product they may qualify for but is much more expensive than products offered by alternate lenders
Real Estate License Does Not = Expert: RealtyU Group, the largest network of real estate schools in the country reports that 50% of all new real estate licensees leave the industry before their first anniversary. Even more alarming, the National Association of Realtors (NAR) states that 85% of new agents entering the real estate industry have no sales background and the remaining 15% have minimal sales and real estate experience. The consumer will most definitely pay for the learning curve of the new and inexperienced agent that may not even be in the real estate business over the next year. Often even the most experienced traditional real estate agents are unfamiliar with mortgages and only know how to write the financing section of the real estate contract as a 30 year fixed loan product – that is poor representation.
In addition, what the real estate doesn’t know or want the consumer to know could cost the consumer thousands! For example, a consumer is considering refinancing or selling their home but can’t decide which would make the most financial sense:
· Does the real estate agent know enough about mortgages to analyze the consumer’s finances and determine if refinance would be the best option?
· Does the real estate agent even want the consumer to know that refinance is an option? If the consumer refinances instead of selling, the real estate agent will not get paid – only the loan officer will make a commission.
The good news: Technology has freed up time on both the real estate and finance sides of the transaction to allow for the consolidation of these services. This new industry trend will save consumers a fortune in time, money and stress. Consider how a full service real estate and mortgage brokerage eliminates an entire tier of cost to the consumer who won’t have to pay for doing business with two separate entities.
NEW TREND
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Realty/Mortgage Brokerage Company |
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Real Estate Loan Officer |
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Consumer |
Dealing with a Real Estate Loan Officer, a professional licensed and skilled in all facets of the transaction (real estate and mortgage), allows the consumer to access one “gateway” for information about their deal. The Real Estate Loan Officer’s ability to consolidate fees, give discounts on commissions, charge less overall and simplify the process makes them a valuable one-stop resource for consumers. Real Estate Loan Officers can afford to have the consumer’s best interest in mind whether buying, selling or refinancing because they will not lose business regardless of their clients particular needs – they can do it all.
CONTACT US - If you would like to speak with a Real Estate Loan Officer to discuss your options and/or find out more about how you can streamline the process of purchasing your real estate please contact us TODAY!
WHAT WE PROVIDE – To ensure your loyalty, longevity and repeat business:
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We provide expertise on both sides of the transaction to properly analyze, critique, question, negotiate and write your contract regardless of the loan product you choose!